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I recently attended the 2009 International Builders’ Show in Las Vegas. Although attendance was down, green messaging for exhibitors was up.

Building products manufacturers are beginning to realize the importance of communicating their commitment to the environment, whether it is what they are doing now, or what they plan to do in the future. Communicating environmental responsibility is becoming as important as communicating products and services.

Overall, demand is being driven from consumers becoming more aware of everything they are buying to the materials they are putting in their home to the cleaning products they are using.

In looking at and assessing all of the environmental messages at the show, I realized that green products can’t come from companies that have “un-green” processes. I think it is important to help educate consumers on this clear distinction and that sometimes what a company does to manufacture the product can be more important than the end product itself.

Even though there is much pessimism about the economic environment, it was great to see the growing consideration in the building industry taking a more environmental approach to business.

Categories: Event Writeups, Green, Marketing, Marlaina Quintana