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According to the site ecolabelling.org there are more than 300 labels a company can apply in order to certify its products or services “green”. Wow. As you read more from me, you’ll get an understanding of my desire to have a more universal labeling approach, so, as you may have guessed, this issue is a big issue for me.

Collectively, we have millions of products and/or services we ask our end customers to buy. We assure them the highest quality standards have been adhered to; we even strive for our industry’s seal(s) of approval.

But wait a minute, just when everything seemed in its rightful place, along comes green. What are we to do with the seemingly endless amount of green labels being created every day? What do they even mean, and how do you figure out which is the best one for you? For your customer? Seems there could be as many questions as there are labels.

Any way, while others debate who should determine the aforementioned “umbrella green” label, you should keep yourself ahead of things. Put your best green, carbon-reducing-foot forward and communicate your stance on the environment- assuming you have one, and you should have one by now. That way, it won’t matter the definition of green or the end result of the label issue, you will have your product/service offering up to snuff. And oh, by the way, you will also be keeping your bottom line in check. Not a bad result of greening up your business.

We have links to our thoughts on the best of the current labels in our “sites we love” section. Questions on what you should do to prepare your green message, or how to strive for your industry’s label? Let us know, it’s one of the reasons we’re here.

Categories: Environmental Communications, Marketing, Tim Wirtz, environmental marketing