HY-brid/

Milwaukee’s Journal Sentinel recently ran a story about HY-brid and how we addressed the issue of Greenwashing “head on.”  But what is greenwashing?  Here’s how we define it:

It’s a problem many customers are facing—from the consumer goods aisles at the big boxes to the purchasing agents for large industrial facilities—green messages are everywhere.  And it is becoming increasingly difficult to distinguish fact from fiction.  It’s not news to those of us in the marketing arena, nor is it earth shattering to those of us tweeting, living and practicing green.  But unfortunately we do not the masses make.  So, how does HY-brid help consumers understand how to disseminate between companies that are truly environmental stewards from those who just have cool messages that make their products sound green?

An interesting issue and one we have walked a number of our clients through.  We first look at a business and ascertain what they have done and are doing to increase their opportunities to deliver real green messages.  Do they practice green in their manufacturing?  Has the organization embraced environmental practices as part of the company mission?  Are their products as environmentally friendly as they can be?  These are the simplest of the questions HY-brid asks, but you get the idea.  The answers we get help us determine if our clients have a holistic green message to deliver.  In some cases we counsel on what they could do to get an environmental position started. 

In the end, it’s a safe bet that not all green messages are true, and this is really just a snapshot of what HY-brid can do to help you help your customers understand where you land in the greenscape. 

We would like to help you get to your environmental place in the world.  Questions about how to develop a green message, or how not to greenwash?  Let us know — it’s why we’re here.  

Categories: Tim Wirtz, green messaging