HY-brid/

In my last post, I wrote about sustainability and how it is being weaved into the moral fiber of business today. I also touched on the fact that companies may be addressing sustainability now if, for no other reason than to say they have a stance on the environment.

People close enough to the environmental movement within business know that’s not a very strong reason on its own. So for those who want to know more about the benefits of addressing sustainability, I thought I would ask someone who has been pioneering this area to explain it for us. Ray Anderson, CEO of Interface Inc., and author of the new book, “Confessions of a Radical Industrialist” shared his thoughts with me recently and now you too can learn from Ray why a business should invest in sustainability—NOW.

Our conversation touches on everything from the path to sustainability for Interface, Inc., to what inspired Ray’s taking of the company down a sustainability path. Finally, Ray talks about the benefits of sustainability, the fact any business can and should do it and the importance of communicating sustainability efforts to internal and external audiences.

It enjoyed the opportunity to talk with one of the world’s most influential environmental business leaders and get his perspective on sustainability. Turns out he has the same outlook as HY-brid. I hope you enjoy listening to my conversation with Ray as much I did having it. Whether it’s your first steps, or if you have already begun down the path, I hope this Podcast inspires you to look more in-depth at what you are doing to address your sustainability efforts. As always, HY-brid would like to help you communicate those efforts. So give us call or send us an email, it’s why we’re here.

For more information on Ray, I encourage you to go to www.rayanderson.com.

Subscribe to our Podcast via RSS or download the interview (m4a file for iTunes users) or download the interview (mp3 file for non-iTunes users)or listen below.

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Categories: Environmental Communications, Podcast, Tim Wirtz