Expert blogging can seem like an elusive concept, a skill that is hard to cultivate. Do not feel intimidated by it, because it is a talent that can be learned. Blogging is merely communicating with your website visitors in an informative, and engaging manner. Take some advice here on how to make your blogs stand out from the pack.
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don’t plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
Create a blogroll. A blogroll is a list of other blogs in your niche that you find valuable. Creating such a list increases your blog’s value to readers, as they may be able to find content that they couldn’t find on your blog. If you use your blog for marketing, a blogroll will also increase your credibility in the marketplace.
Interact with those who comment on your blog. A blog is a two-way medium, and interacting with commenters can advance the discussion and give you new ideas for posts. If you use your blog for marketing, it can help you to resolve customer complaints, sometimes more quickly than through traditional customer service channels.
Harness the power of web 3.0. The web isn’t just text anymore, so neither should your blog. Use many different types of content to enhance your blog posts. For instance, if you are posting about a trade show in your niche, add a Youtube video of the event so that people can experience it more directly. If you are posting about a new product, include a Flash product demonstration.
Make controversial posts. We all know this is what keeps readers coming back for more. Think about it, if you write a post that everyone agrees with, it will get boring and many people won’t want to read it. When you write controversial things it will keep readers coming back for more.
Write posts in advance that you can use when you are busy or just can’t come up with a new topic. We all have those days that we are on a roll and the words are just flowing. Take advantage of those days and write some posts that you can stash away for a rainy day. Use those posts when you need to take some time off.
Read all of your comment,s and try to respond to any feedback given without taking it too personally. Even if you choose the perfect topic, and write about it well, some people will have a negative opinion to share. Use constructive criticism to make your blog better. If you receive any negative or destructive criticisms, respond to them politely. It can serve as a demonstration of your maturity to your viewers, and increase your reputation.
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
Give your readers the opportunity to subscribe to your blog and your RSS feed. When people can have good content delivered hot and fresh, you increase your value to them ten fold. Keep the subscribe button in an easy to find place and deliver good content regularly to dissuade readers from discontinuing.
Try doing some writing challenges. Push yourself by completing writing exercises. Try choosing a number of words per every post. Try writing personal stories. Create a how-to. Try writing a 100 item list. Write a specified number of posts within a certain time frame. Try expanding your skills beyond what you already possess.
If you want to gain quality traffic for your blog, try focusing your content on well-informed and inspirational posts. You will get more returning visitors if the blog’s quality is good and honest.
Consider making posts that contain fun lists, like a “top ten,” or whatever number you desire. You can do this on a regular basis, enticing your readers to see what interesting list you conceive next. You can use bullets or numbers, with links to greater content included in each one.
Never write lots of content just for its own sake. Take the time to select a subject area that make sense for the blog. If you write about topics that are wrong for your blog, or those in which you aren’t interested, you probably won’t enjoy much success. Remember always that the key to your blogs success is the content.
You now are equipped with the information and techniques needed to create meaningful blogs that are packed with information for your customers. The more informed they are, the more you will see the results in your bottom line. Employ the techniques you have learned here, and get started on writing unique blogs for your own website.