We’re really excited to share the news that Paul von Paumgartten has joined HY-brid! He brings more than 25 years of energy efficiency, green buildings and green communications experience to the team. We couldn’t be happier that he’s here to share that knowledge with us so we can make your ‘green’ messages even more meaningful to your stakeholders.

Paul’s background includes being an original board member of the U.S. Green Building Council (USGBC). He is active in Alliance for Sustainable Built Environments, and is a board member of the Wisconsin Green Building Alliance. His expertise, paired with HY-brid’s understanding of green communications makes us an attractive partner for communicating your sustainability efforts to stakeholders.

Speaking of your green messages– our EcoMapsm process helps communicate your green efforts to internal and external audiences and turn your environmental responsibility into a competitive advantage. In addition, HY-brid can help your organization identify the ways in which it is already green and provide you with the kind of vision and leadership to help your organization become greener. Paul’s addition to HY-brid allows us to not only help you communicate your efforts but also to uncover the energy and money savings opportunities in your organization.

For more information on the EcoMap process, the questions to ask before you take your message to market or, if you simply want to learn more about HY-brid, send us a message, we’d like to hear from you.

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Happy 2010 from all of us at HY-brid and Hoffman York. At the end of last year I started what I hope will become a longstanding series of interviews with ‘green’ thought leaders. My first conversation was with Ray Anderson, CEO of Interface Inc., and we talked about his company’s approach to sustainability. What a great story!

My latest conversation is with Rob Watson. Described as “one of the best environmental minds in America,” Watson discusses his thoughts on sustainability in business, environmental responsibility and how having ‘fathered’ the one rating system that is internationally recognized is truly humbling. He also dives deep into why an organization needs to communicate its sustainability efforts. He tells me communication of these efforts is ‘vitally important’ and that telling the story is fundamental in generating impact across all industries.

As the “Father of LEED” and one of the leading experts in the international high performance green building movement, he has a two-decade track record of delivering cutting-edge green projects and programs worldwide. His new company, EcoTech International brings an unparalleled combination of green building expertise, innovation and key “cleantech” technology solutions to China, India and the United States. So, it goes without say, that business leaders should give a listen to what he has to say.

I really enjoyed the opportunity to talk with Rob. As one of the world’s most influential environmental leaders, he offers a unique perspective on sustainability. Turns out he has the same outlook as HY-brid. I hope you enjoy listening to my conversation with him as much I did having it. Whether it’s your first steps, or if you have already begun down the path, I hope this Podcast inspires you to look more in-depth at what you are doing to address your sustainability efforts. As always, HY-brid would like to help you communicate those efforts. So give us call or send us an email, it’s why we’re here.

Subscribe to our Podcast via RSS or download the interview (m4a file) or listen below.

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