Blogging can seem like a form of technology that is elusive to the ordinary business person, but that is far from reality. Online blogs are merely a form of communication between a website owner and the visitors who choose to click on the URL. Make it worth their time by creating informative and entertaining blog posts. Read on to learn how.
Use tags correctly. Tags let you categorize your posts into different categories, which can then be searched by readers. Each of your posts should have two or three tags. Make sure you use the same words for similar posts (don’t have a “bikes” and “biking” tag, for example), and don’t give posts too many tags, as this tends to clutter up categories.
Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.
If you are an internet marketer, use your blog to build your email list. While posting direct advertising posts in the blog will probably turn off readers who come to your blog for information, putting an email sign-up box on your blog’s sidebar, gives readers an unobtrusive way to receive marketing information from you should they like your blog.
Make controversial posts. We all know this is what keeps readers coming back for more. Think about it, if you write a post that everyone agrees with, it will get boring and many people won’t want to read it. When you write controversial things it will keep readers coming back for more.
Minimize the background “noise”. You want your readers to focus on your words and the point you are trying to make. If your background is not somewhat plain, you will draw the readers focus from your entries. Keep your background to a light or white color without images or other distractions.
Simplify your blog by avoiding inordinate amounts of multi-media. While pictures and the occasional video are definitely a nice touch, your words are more important than your ability to place obnoxious GIFs or pictures on your blog posts. Your readers will appreciate having balance in your posts and enjoying both written word and visual elements.
Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.
Your blog goes much further than just your posts. It may look like just a collection of various articles, but it’s so much more. To be a successful blogger, your blog needs a presence. This is created by your posts and comments, both on your blog and other online sites.
When you are writing, make sure that you stick to what you already know. You want your articles to be written with some level of expertise so that people will take you seriously. If you have to spend a lot of time researching, it will come out in your writing that you do not know much about the topic.
Give your readers the opportunity to subscribe to your blog and your RSS feed. When people can have good content delivered hot and fresh, you increase your value to them ten fold. Keep the subscribe button in an easy to find place and deliver good content regularly to dissuade readers from discontinuing.
Guest blogging can be your best friend when it comes to leading readers to your own blog. Find a good, relevant blog whose owner will allow you to post. Then create some awesomely written posts and make them stand out among other guest posts. Use this tool to give readers a taste of what they can find by hopping over to your blog!
Make sure that you select a target audience and speak directly to them when you are writing blog entries. While you are always going to get customers that are outside of that range, you should always speak to the target audience because they are the ones that are most likely to be repeat customers.
Research who your readers are before you ever start writing. People that share an interest in a particular subject usually have a number of other characteristics in common as well. You can use that fact to your advantage to accomplish your goals. Your goal may be to inform, it may be to sell a product. To do either, you need to know your readers.
Take the time to apply the techniques learned in this article to your own blogging efforts. You will soon be reaping the benefits of increased sales and more satisfied customers, who feel a personal connection to you and your company. Start blogging today with renewed confidence and a fresh approach.