Welcome to HY-brid, Hoffman York’s new division dedicated to helping our clients launch their environmental and sustainability messaging. As an agency, we have been working with clients in the energy efficiency and sustainability marketing realm for nearly 10 years, but the concept of HY-brid started (in name at least) a few years back as we were helping some of our customers understand a few things about what they were doing as it pertained to “green” efforts in their offices and facilities.

What came of the work we did with those clients is what this website is all about. 


HY-bridgreen.com is an open means of communication, an information exchange about what we are doing to help our customers figure out what they are doing that is green, what they could be doing and ultimately how to communicate that to all levels of their end customers. It is also a way for you to tell us what you are doing that is green, what you would like to do and ultimately, a way to figure out if we need to work together to help you communicate your green message to your end customers.

That’s what we’re here for really — to guide our clients through the state of green and how it affects their business. Speaking of the state of green, I recently attended the State of Green Business Conference in San Francisco (Feb. 2, 2009). I heard a lot about what companies are doing to be green, a lot too was discussed about the way businesses would be working hard in 2009 to better their environmental impact (carbon footprint). One glaring miss though, from all that was discussed, was how these businesses were going to share what they had been doing or planned to do with the end customer. How you communicate what you are doing to better the environment—global and local, both in product and in process is an essential part of any marketing communications effort. At this point, even in this economy, it has to be.

To find out more about HY-brid, navigate the space you are in right now. See how we can help you figure out what your state of green is. We hope to work with you soon, and we hope to see you back here often. Have a question or comment? I encourage you to let us know what you think.

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