Millions of people out there right now are harnessing the power of the Internet in order to drive their businesses. While many are paying hundreds of dollars for custom-designed websites, others are going the DIY route and are opening blogs. A blog can be a low-cost way to easily get your information out there, but it still needs to be done correctly.
An excellent tip for blogging is to make use of WordPress. This particular platform is extremely flexible with the various plug-ins that are used when it comes to blogging. WordPress is being utilized by over 12% of a million of the largest websites. It is currently the most popular CMS being used today.
Make a posting routine. This requires lots of self-discipline, but it’s essential to your blog. If it’s not updated constantly, then there’s no blog. Try experimenting until you find one that fits your pace. There are some bloggers that post around 2-3 articles each day, while others post about one each week.
Avoid talking to yourself in your blog post. Don’t treat it like a diary, instead only tell stories your readers will be interested in. You should also be wary of using first person writing unless you are writing about a relevant topic that will interest your viewers and keep them coming back for more.
Keep your readers’ attention by reducing the text blocks. If your readers see a large, ongoing length of text, they are apt to move on. This intimidates the viewers sense of comfort and ease of reading. They will anticipate a more interesting read if they see small chunks of text, that are easy on the eyes.
Simplify your blog by avoiding inordinate amounts of multi-media. While pictures and the occasional video are definitely a nice touch, your words are more important than your ability to place obnoxious GIFs or pictures on your blog posts. Your readers will appreciate having balance in your posts and enjoying both written word and visual elements.
Your blog must offer compelling and unique content in order for it to be successful. For example, you should not simply provide news updates that can be found elsewhere. There are many blogs that already do this, and many of them are not successful. Make your blog stand out by offering your own unique opinions, or by creating content that cannot be found elsewhere.
Make sure that your blog posts are structured well in order to make scanning easier. Make use of lists, header tags, and more. Keep in mind that the average reader is not going to want to read sentences and paragraphs that are really long. Therefore, you should make them as short and to the point as possible.
Don’t go crazy with font styles, capitalizing, underlining, bolding and the like. While it is important to use formatting appropriately, too much formatting makes everything merge together on the page. Only use special font styles when you really need to draw the reader’s attention to a particular word or thought.
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers’ have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Give your readers the opportunity to subscribe to your blog and your RSS feed. When people can have good content delivered hot and fresh, you increase your value to them ten fold. Keep the subscribe button in an easy to find place and deliver good content regularly to dissuade readers from discontinuing.
When you are typing up your About Page, you should be very conscientiousness of what you say. You shouldn’t just type generic or stupid facts. Your About Page needs to inform your readers of the type of person that you are and the reason that they should stick with your blog.
Place keywords inside italic and bold tags, preferably using CSS. Both search engines and human visitors will appreciate it if you set keywords apart with a different typeface. If a keyword that is also a link is more visible to the reader, they are much more apt to visit the associated site, which helps your SEO and profits.
Be sure to create interlinks within your blog. Interlinking will enhance site navigation, and your readers will greatly appreciate that fact. If readers struggle to find ways to read more of your blog, they simply won’t.
Anything worth doing is worth doing right. If you can follow the tips and tactics you have read throughout this article, you’re one step closer to building and running an efficient blog. Remember to take your time and to go over this information correctly. If you can implement it, you can build and market a brilliant blog.