HY-brid/

HY-brid is here to help your company:

• See how you’re already being green or energy efficient
• Discover how your products, processes or facilities could be greener
• Turn it all into a competitive advantage that leads to loyal customers, improved employee morale, lower operational costs and a greener bottom line
• Communicate your green competitive advantage to both internal and external audiences via a mix of media

We’re a consultative, green marketing group with roots in traditional advertising and public relations. As part of Hoffman York, a full-service agency, we offer a wide range of services including everything from radio, TV, web and print advertising to media planning/buying to market research.

Combined with our nearly 20 years of experience specifically in the green marketing arena, we offer everything you need in one shop.

Our approach to green communications development includes the following four steps:

• Conduct an Environmental Communications Impact Audit
• Develop an Environmental Communications Impact Strategy Platform
• Create an Environmental Communications Plan
• Implement an Environmental Communications Plan

Though the HY-brid team is just a couple of years old, we’re already seeing results. We’ve helped clients raise awareness of their green products, services and processes; win national and international awards for their products and marketing efforts; and become recognized thought leaders in their industries.

HY-brid doesn’t just talk about green. We work hard to grow relationships with energy efficiency and renewable energy partners across the country. Through active involvement in eco-professional organizations and conferences, we’re learning all we can—and passing that competitive information on to our clients.

ENERGY STAR®

ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy helping us all save money and protect the environment through energy efficient products and practices.

GREENBUILD

U.S. Green Building Council’s Greenbuild conference and expo is an unparalleled opportunity to connect with other green building peers, industry experts, and influential leaders as they share insights on the green building movement and its diverse specialties.

Association of Energy Services Professionals (AESP)

AESP is a member-based association dedicated to improving the delivery and implementation of energy efficiency, energy management and distributed renewable resources.

National Association of Home Builders (NAHB)

National Green Building Conference

The NAHB National Green Building Conference is the only national conference targeted to green building for the mainstream residential building industry.

Better Buildings: Better Business Conference (B4)

Developed for the residential building and remodeling industry, B4 features seminars by cold-climate building experts. Attendees learn master building techniques that result in comfort, safety, durability and energy efficiency and are introduced to products that contribute to high performance homes.

Kitchen Cabinet Manufacturers Association (KCMA)

Environmental Stewardship Program (ESP)

After meeting the certification requirements in areas such as air quality (low-formaldehyde emitting composite wood), resource management and environmental stewardship, companies are awarded the ESP seal to display.

HY-brid is rooted in Hoffman York’s nearly 20 years of green marketing experience in a broad scope of product categories. Our firm has worked with a variety of clients—from window and door manufacturers and faucet and fixture companies, to cabinet manufacturers and state energy efficiency and renewable initiatives.